The highlights of VSN in 2021, part II

All VSN products and solutions are ready to work on 100% cloud-based environments and with the possibility of counting on the Software as a Service business model. 

After realizing that the Cloud & SaaS trend will dominate the market and answer its clients’ needs, VSN bet on this model in 2021. An effort that resulted in some exciting projects like REV Media Group or RTVE, where cloud-based technology was a key. Aware of the advantages of these environments in flexibility, accessibility, scalability and security, VSN is planning to continue this bet in 2022. With the possibility of a SaaS model contracting, all this without putting on the back burner traditional business models.

Advertising, its management and content monetization are a definite trend of the Broadcast and Media industry. It seems clear that a traffic and content planning solution must have a module to control all the advertising aspects easily.

To answer that need and get ahead of the situation, VSN updated VSNCrea with the new “Commercials” module, the new incorporation to a BMS system that is constantly growing. With this module, the user can manage Ad Rates for pricing, select seconds of the spot for the pricing, the type of Ad Rate cost (Fixed, Cost Per Mille, Cost Per Rating) and assign prices to blocks in the Ad Rates from a single interface. Furthermore, the user can quickly check and control all the rates with the new Table View and count with the rest of the functionalities of a complete state-of-the-art BMS like VSNCrea.

In a moment in which remote production is more important than ever, the VSNExplorer suite needed to be prepared for remote workflows to facilitate its clients’ operations. Therefore, the integration of VSNExplorer MAM with the main non-linear editors of the market seemed crucial.

That is why the integration with Adobe Premiere, thanks to the last plugin developed by VSN, is a  2021 highlight. Thanks to this update, we can integrate access to the VSNExplorer Suite on the Adobe Premiere interface. Without exiting our NLE, we can access our MAM system to search, drag and drop assets to the bin or the timeline, and edit our media in high or low resolution. 

The result is combining a state-of-the-art MAM system like VSNExplorer and Adobe Premiere on a single location. All these features are available on-premise or remotely in the same web interface.

Another company that trusted VSN during 2021 is REV Media Group. The company, part of the Media Prima Berhad Group and Malaysia’s leading digital media company, acquired a solution for content scheduling and delivery to digital platforms with VSN’s VSNCrea and VSNExplorer MAM systems.

With this 100% cloud-based solution, workers from the company got easy remote access and integration with the on-premise systems. Furthermore, it is a scalable solution that is constantly evolving. The two main products of VSN are working on this project: VSNExplorer MAM meets the specific requirements for metadata automation, video ingest and archiving and social media publishing. On the other hand, VSNCrea is in charge of media planning.

Last but not least, one of the highlights for VSN during 2021 was the ISO 27001:2013 certification, which joined the ISO9001:2015 renewed by the company in 2019. That is how VSN guarantees that the company complies with the design, implementation, performance and improvement of a strict information security management system, a key requirement for many projects.

As you can see, it was a year of work, effort, innovation and changes for VSN. 2021 leaves us with these highlights for the company, which is already looking to the future and to what 2022 will bring around. After this stop on the road, we must continue. As the Persian poet Rumi said: “It’s your road and yours alone. Others may walk it with you, but no one can walk it for you.”