VSN presents advances in monetization and rights management at IBC 2022

VSNExplorer MAM presents at IBC 2022 its enhanced copyright management abilities. Whilst search, pre-visualization and management of specific segments within individual assets have been available for some time, these new advances allow for the specific blocking of a segment within an asset – with the block adjusting the capacity for editing, distribution or publication based on associated permissions. This allows broadcasters to maintain much tighter and more efficient control of their rights management где оформить онлайн займ на карту . The flagging of copyright elements within content allows for automated updating of the full catalog as permissions change, thus providing a far more efficient, comprehensive and reliable way of protecting broadcasters from potential compliance issues.   

The second point of focus at IBC 2022 will be the improvements made in VSNCrea. Responding to the increasing need in the market, the content monetization and advertising management aspects of VSNCrea have now been significantly enhanced, with the new functionality for rate calculation of advertising elements from commercial graphic insertions or mentions of a brand by a host. The full process of rate calculation becomes automated, thus maximizing the ad revenue that a channel can achieve, whilst minimizing the effort associated with regulating it.   

In addition, VSNCrea presents at IBC Show 2022 its new options for advertising automation. When scheduling commercials in specific advertising spaces (defined by the user according to several criteria), the user can now repeat the insertion throughout the schedule, with a range of exclusion and inclusion rules available to ensure that advertising is not placed in a way that clashes – for instance, back-to-back advertising of two products in the same market sector.   

Users of VSNCrea are also granted more flexibility than ever in the way they use the software, through the integration of the metadata rules editor (initially introduced within VSNExplorer MAM for NAB 2022). With this, users can edit and manage metadata fields using simple programming language, thus fully customizing the way the BMS can be used according to an organization’s need or workflow. 

These additions all contribute to VSN’s ongoing mission to provide holistic, joined-up, end-to-end broadcast solutions, from catalog through exchange and delivery, incorporating a range of planning and production tools. Their cloud-based and SaaS options democratize access to industry-leading broadcast tools. 

Speaking of their upcoming attendance, Ricardo Q. Denise, Head of Marketing of VSN said: “We are excited about our return to IBC 2022, and hope to use the opportunity of our new meeting-based setup to develop closer working relationships with our clients, both existing and potential. We feel this better reflects our company ethos, which is about maximizing the customer-specific focus of our products through customization and providing ongoing technical support, whilst still developing a product that is broad in its capabilities, intuitive and easy to adopt without extensive training”.